Insights worth reading.
Explore the business decisions, audience trends and measurements behind streaming.
Streaming Industry Trends in 2026: The Shift From Growth to Loyalty
Explore the streaming industry trends shaping 2026, from subscriber retention and advertising to sports rights and bundles.
Read analysisStreaming Statistics 2026: Key Figures With Sources and Context
A sourced guide to 2026 streaming statistics, including US subscriptions, churn, ad-supported viewing and household behaviour.
Read analysisStreaming Subscriber Churn: Why Viewers Cancel and Return
Understand SVOD churn, churn-and-return behaviour, pricing pressure and how streaming companies can think about retention.
Read analysisAd-Supported Streaming Explained: AVOD, SVOD and Hybrid Tiers
How ad-supported streaming works, the difference between AVOD and SVOD, and why hybrid subscription tiers matter.
Read analysisFAST Channels: What Free Ad-Supported Streaming TV Means
A practical introduction to FAST channels, their business model, viewing experience and economics.
Read analysisConnected TV Advertising: A Guide to CTV Measurement and Buying
Learn how connected TV advertising works, how it differs from linear television and what CTV campaign metrics mean.
Read analysisStreaming Bundles: Why Platforms Are Packaging Services Together
Discover how streaming bundles work, their appeal to viewers and the economic questions facing platforms.
Read analysisLive Sports and Streaming: The Business Behind Rights Deals
Why live sports matter to streaming platforms, including audience reach, subscriptions, advertising and rights economics.
Read analysisNetflix Business Model: Subscriptions, Advertising and Retention
An overview of the Netflix streaming business model, including subscription revenue, advertising and content strategy.
Read analysisDisney+ Strategy: Franchises, Bundles and Streaming Economics
Examine Disney+ as a streaming business, from entertainment franchises and distribution bundles to retention challenges.
Read analysisPrime Video Strategy: Bundling, Channels and Advertising
Understand Prime Video’s streaming strategy, including membership bundling, add-on channels and advertising.
Read analysisStreaming Industry Glossary: SVOD, AVOD, FAST, CTV and More
Definitions of common streaming industry terms, including SVOD, AVOD, FAST, CTV, OTT, ARPU and churn.
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