What is a FAST channel?
FAST stands for free ad-supported streaming television. The term generally refers to scheduled, linear-style channels delivered online and funded by advertising rather than a direct subscription fee.
How FAST differs from on-demand video
An on-demand catalogue lets a user start a particular film or episode whenever they choose. FAST channels follow a programmed schedule; some services also include an on-demand library alongside those channels.
Why content owners participate
FAST can create additional distribution and monetisation opportunities for library programming. Rights, revenue splits, ad fill and promotional placement all influence whether the arrangement is commercially attractive.
How to evaluate FAST performance
Track viewing hours, average session length, repeat reach, ad fill, revenue per viewing hour and content costs. Large channel counts alone do not demonstrate audience demand.
Sources & research notes
Published research is attributed to its original provider. Statistics reflect each source’s stated measurement universe and reporting period. Commentary and interpretation are editorial, not independent survey findings.
- Editorial explainer based on commonly used industry definitions; consult individual measurement providers for precise methodological terminology.