SVOD — subscription video on demand
A paid subscription that provides access to a catalogue of on-demand video, typically billed at recurring intervals.
AVOD — advertising video on demand
On-demand streaming content supported by advertising. The term does not necessarily mean every service is free.
FAST — free ad-supported streaming television
Free, scheduled channel-style television delivered via an internet connection and funded by advertising.
CTV — connected television
Television consumption through a device that accesses internet-delivered content, such as a smart TV or connected streaming device.
OTT — over the top
Audio or video content delivered over the internet rather than exclusively through a traditional managed cable or satellite distribution service.
ARPU — average revenue per user
A financial measure used to express revenue over a defined period divided by a defined user or subscriber base. Definitions vary by company.
Churn
The proportion of customers or subscriptions that leave over a specific period, measured according to the reporter’s methodology.
MAU — monthly active users
Unique users counted as active over a defined month. Activity thresholds and deduplication can vary.
Sources & research notes
Published research is attributed to its original provider. Statistics reflect each source’s stated measurement universe and reporting period. Commentary and interpretation are editorial, not independent survey findings.
- Editorial explainer based on commonly used industry definitions; consult individual measurement providers for precise methodological terminology.